Don't get all the hating on the 12 Pro.

It's already been mentioned that your review misses out on the increased RAM between the 12 and the 12 Pro, but it also misses out on the increased storage. The 12 starts at 64GB, while the 12 Pro starts at 128GB.

So to get the same amount of storage the price difference is $100, not $200.

So for your $200 you get more RAM. more storage, the telephoto lens, LIDAR, better battery life, and better materials.

Sure, for just $100 more you could get the Max and get a better camera and larger screen... but some people simply dont want a larger phone. End of story.

Bottom line is that veryone has a different use case, and your needs and wants differ from mine, and mine differ from my neighbor's across the street.

Apple put phones out with different feature sets and at different price points, and most people can figure out their own value propositions.