Michael Long
Jul 9, 2023

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Getting tired of automakers all following the "make it huge" playbook.

Huge vehicles suffer from a number of problems: they're more expensive, they need more scarce materials, they're less efficient, they're harder to maneuver and park, they're more dangerous to pedestrians and other vehicles... the list goes on.

Of course, automakers will attempt to convince you otherwise, since they make more money off bigger vehicles.

Which is why we get marketing attempting to convince the average buyer that they need the new Ford Everest. Not only could it climb Everest... it's the same size!!!

At any rate, all of that is why I'm looking forward to Volvo's EX30.

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Michael Long
Michael Long

Written by Michael Long

I write about Apple, Swift, and SwiftUI in particular, and technology in general. I'm also a Lead iOS Engineer at InRhythm, a modern digital consulting firm.

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