Michael Long
2 min readDec 18, 2022

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I think the development and transition from Intel to Apple Silicon bears a mention here, in that their notebooks went from being pretty much like everyone else's to portable powerhouses that could do pretty much everything a Mac Pro could do on a battery that could last the entire day.

The older machines could have been considered "good enough", but those internal changes have transformed how many people use and interact with those devices.

And much of that is possible only because of that iterative, incremental process of making an AXX chips a little faster and a little more efficient, a little faster and a little more efficient, a little faster... until, suddenly, it was capable of driving not just a phone but an entire notebook.

If we'd settled on "good enough" years ago for a phone or notebook we wouldn't have the overwhelming avalanche of content we enjoy today on YouTube and Nebula and on other such platforms.

Why? That's mostly due to how, today, one can do professional-level video capture and editing not just on a $15,000 camcorder and $100,000 Avid workstation or a $15,000 Mac Pro, but on a phone or tablet or MacBook Air.

That continual succession of iterative, incremental improvements in processor speed, camera quality, on-device custom silicon, WiFi and cellular speed, all of that democratized and accelerated the creation, production, distribution, and consumption of that form of content.

That's just one example, but that's also why I want Apple and Google and Samsung to continue to improve and advance those technologies.

Because they are changing the world. Even with "just" a faster phone...

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Michael Long
Michael Long

Written by Michael Long

I write about Apple, Swift, and SwiftUI in particular, and technology in general. I'm also a Lead iOS Engineer at InRhythm, a modern digital consulting firm.

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