Michael Long
2 min readMar 15, 2021

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I think your last comment tends to illustrate the point as to why some people don’t get Apple and the people who buy their products. If they’re “just” phones or computers to you, that’s fine.

But there are people who appreciate well made tools and products. And as such we do tend to enjoy the design and materials and attention to detail that goes into a typical Apple product.

Especially in contrast to the typical cheap as possible disposable plastic trash some other companies ship as computer products. I had a Dell notebook once that was serviceable, but whose keyboard creaked every time I laid my hands on the palm rests. I hated that sucker, and life is too short to use things that you hate on a daily basis.

Moving on, I never said that everyone has to feel the same way as I do. I simply took exception to you prefacing your comments with “Most people who buy Apple products buy grudgingly…”

While some may feel that way, I sincerely doubt that “most” do. Apple has some of the highest customer satisfaction ratings around. Not to mention that you don’t become a $2 trillion-dollar company making things people don’t want or by building things that people would never buy again.

Or even things that people buy “grudgingly”.

Are they infallible? Nope. Do I question some of their decisions? Certainly. But on the whole, the positives tend to dramatically outweigh the negatives, and that’s why I stick with them.

The day that equation changes is the day I won’t.

(Apologize for the somewhat long-winded responses, but I’m kind of getting my thoughts together for an article on this very subject.)

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Michael Long
Michael Long

Written by Michael Long

I write about Apple, Swift, and SwiftUI in particular, and technology in general. I'm also a Lead iOS Engineer at InRhythm, a modern digital consulting firm.

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