Michael Long
1 min readSep 13, 2019

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Smaller phones? Apple made an iPhone 5c. Didn’t sell. Apple made the SE. Didn’t sell.

If you check out pre-orders, delivery dates for the iPhone 11 Pro and Pro Max are pushed out to mid-October. The iPhone 11 is still available Sept 20th.

There’s a pretty big difference between what people say they want and what they actually buy.

People “said” they wanted modular, easily upgradable phones. Essential Phone? Didn’t sell. Red Hydrogen? Didn’t sell. Moto Z2? Didn’t sell.

See a pattern?

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Michael Long
Michael Long

Written by Michael Long

I write about Apple, Swift, and SwiftUI in particular, and technology in general. I'm also a Lead iOS Engineer at InRhythm, a modern digital consulting firm.

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