The worldwide market is headed towards EVs, with the current laggards being the US and Australia.

Agree that too many Americans want supersized SUVs and PUs.

Although, actually, they don't want them. American automakers told American men that they weren't manly men unless their vehicles could climb (or haul) Mt. Everest. And they told women that bigger vehicles were "safer" (which is why pedestrian deaths are at an all-time high).

They told them that, of course, because the bigger the vehicle the more they could charge for it.

And the suckers bought 'em. (Some because they're they only thing they could fit into....)

For a while, at least.

Now Ford and GM are stuck. Their $100,000 fat ass vehicles are sitting on dealer lots. Their production capabilities are antiquated, they stopped making lightweight, efficient cars, and they told the market they didn't want them anyway.

In short, they failed to look to the future, and they don't know how to produce an EV without losing money on each and every one.

Toyota, on the other hand, has billions in sunk costs chasing the hydrogen boondoggle and now they're behind.

As to price, they're dropping.

https://www.youtube.com/watch?v=Iq0pMrGwBM4

https://www.youtube.com/watch?v=KcJKwiDtqI8

Of course, those two are somewhat smaller than a 2-ton SUV, but I expect them to sell regardless.