Michael Long
1 min readOct 18, 2022

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Wow. Apple provides phones with different feature sets and with different price points.

The level of insight here is truly amazing.

Sure you don't want to write another article on the pricing tiers between the Pixel 7 and the Pixel 7 Pro? Or maybe the different options and price points between the Tesla Model 3 and Model S? (Don't forget the FSD upgrade pricing.)

Do you think companies just pull numbers out of a hat? Throw darts at a board?

Listen. This may or may not be news, but pretty much EVERY company on the planet attempts to wring the highest amount of revenue they can from their product pricing.

Just like every company on the planet would prefer that everyone bought the most expensive, top their, fully loaded version of their phone, TV, car, or toilet paper.

Well... I mean, you may not want toilet paper that's already fully loaded....

At any rate, nailed this one. Just nailed it.

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Michael Long
Michael Long

Written by Michael Long

I write about Apple, Swift, and SwiftUI in particular, and technology in general. I'm also a Lead iOS Engineer at InRhythm, a modern digital consulting firm.

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