Michael Long
Jan 11, 2023

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You say you want Apple to put M1/2/3 Max chips in minis and iMacs and yet at the same time you keep buying base model computers and tell everyone else that all they need is the same.

You ask Tim to give people "what they want" and I hate to tell you this, but Tim isn't going to do that.

He's going to build the computers that you and other people are actually buying, not the stuff they say they want. Same thing happened with the iPhone mini. People clamor for one. Apple builds one... and sales are anemic.

Tim follows the numbers.

I also wouldn't hold your breath on the Max mini. Just buy an Apple Studio and be done with it.

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Michael Long
Michael Long

Written by Michael Long

I write about Apple, Swift, and SwiftUI in particular, and technology in general. I'm also a Lead iOS Engineer at InRhythm, a modern digital consulting firm.

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